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iuhuu
A Bold and Playful Brand Transformation
My role
As the Lead Designer on this project, I was responsible for the entire visual transformation of iuhuu, from conceptual research to the final brand identity.
My work included designing the new logo, developing the color palette, creating custom lettering, designing the website layout, and ensuring the new visual style aligned with the brand’s energetic and fun personality.
The Problem
The old identity lacked energy and failed to reflect the excitement of "iuhuu."
Before
The original logo and visual elements were generic and didn’t effectively communicate the excitement that iuhuu represents.
The typography was rigid, and the color palette lacked warmth and energy, making it harder for the brand to stand out in a competitive landscape.
Hypotesis
A fresh, bold, and engaging identity would better capture iuhuu’s essence, increasing brand recognition and emotional connection with its audience. By incorporating a vibrant color palette and custom typography, the brand could evoke excitement and playfulness while maintaining a professional appeal.
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